Rams RFC

Redingensians RFC – Reading’s Premier Rugby Club!

A great media opportunity beckons for potential advertisers, sponsors and club partners at Redingensians RFC, a hugely respected and well established club in the heart of the Thames Valley.

Founded in 1924 as an old boys’ club for Reading School, the Club became ‘open’ in 1969 and has continued to expand and welcome new members ever since.

In 1994 the past Club Captain, Dennis Easby, was elected President of the Rugby Football Union. Dennis had negotiated the purchase of the Club's present headquarters at Sonning back in 1950, buying the ground on behalf of the Old Boys' Council of Reading School.

The Club’s junior section is flourishing and produces players of high calibre. In the 2008/2009 season two juniors played in the England SW squad and one in the Scottish Exiles.

Partnership Opportunity

Prospective club partners are asked to provide an incentive to all those associated with the club, whether members, supporters, sponsors, players, staff or other club partners. As a quid pro quo we offer a Corporate Club Partner Network package comprising:

  • A large 3,000mm x 1,000mm pitch-side, pitch-facing advertising board within the main TV arc
  • E-mailshots directly circulated, four time per season, to all club members
  • Unlimited access to the social and corporate membership via newsletters, website branding and direct marketing
  • Access to around 800 mini and junior members and their parents, many of which are local company directors and business owners with high disposable incomes
  • Website branding with logo and web-link (see www.redingensians.info)
  • Clubhouse branding/exposure, using club partners’ own marketing material (point-of-sale, flyers, business cards etc)
  • Two season tickets for the relevant seasons club partners are involved with the club
  • Quarterly business networking events at the club, including refreshments
Other valuable opportunities for club partners
  • Kit sponsorship
  • Match-day sponsorship (based on 10 guests)
  • Match-ball sponsorship (based on 4 guests)
  • Programme sponsorship
  • Programme advertising
  • Fixture Guide advertising
  • Player sponsorship: access to players and coaches (subject to availability) for sponsors’ events like Open Days.
Why choose Rams RFC?

If you decide to become a sponsor and club partner, you will not only be supporting Readingensians RFC but each month thousands of people will see your brand throughout the local community, thanks to the club’s high public profile and prolific activities. You will gain visibility through the club’s:

  • Regular local press coverage.
  • (Reading Post, Reading Chronicle and, occasionally, the Henley Standard, Rugby Paper, Rugby Times)
  • Occasional television coverage (Sports Round 3rd April 2009)
  • Local radio exposure (BBC Radio Berkshire, 210 FM, Reading 107 and BBC Radio Oxford)
  • Impressive weekly crowd attendances
  • Over 50 matches per season, including the 2nd XV (reserves)

On top of this you are offered:

  • Regular access to members, players, sponsors and fellow club partners via our quarterly mail-shots and newsletters 
  • Use of the Redingensians RFC crest and other images in your promotions, marketing material and websites
  • Facilities for displaying your marketing material strategically in all areas of the clubhouse.
  • Free use of the facilities for social gatherings or staff and client meetings (NB consumables like drinks and refreshments have to be paid for)
  • Impressive weekly crowd attendances
  • Over 50 matches per season, including the 2nd XV (reserves)
Great facilities – widely used

The clubhouse is used by over 2,000 people every week. It is open seven days a week for social members and hosts at least one social event per month. As a result, club partners can target over 8,000 people per month, twelve months per annum (not just during the rugby season), and ensuring maximum direct-marking exposure opportunities increasing brand awareness and enjoying a measureable return for their involvement.

Non-rugby activities attract substantial numbers of additional people to the site, from football training to major cricket club events. Companies also use the facilities from time to time for training, networking, conferences and seminars.

Over 70 participants take part in touch rugby leagues twice a week throughout the summer, including two or three Redingensian teams each season. Touch rugby is organised by http://www.in2touch.com/uk

London Welsh RFC
Oxford Rugby Partnership
Rams RFC
Westcombe Park RFC

We have worked alongside Rams Rugby for the past few seasons and forged a fantastic and successful partnership. They provide an array of networking events, offers and opportunities. We have received countless bookings and a large number of new members via the Rams Network. We look forward to continuing this fruitful partnership moving forward....
 

Simon Adams