Esher Rugby - Community Network/Business to Business Club Package

Footfall and Online Exposure

 

Type

 

Details

  Numbers
Footfall Members
Spectators
Opposition visitors
Businesses
Car wash
Jumping Jacks
  Rugby members throughout the week, bolstered by significant footfall from other operations   Traffic past and through premises circa 100,000 per week

Exposure to Passing Traffic

OTS 83,000 per week (opportunity to see data taken from roadside 6-sheet opposite Rugby Club)

Rugby match attendances

First XV Home Games
Average 1000 per game and estimated 6,450 unique visitors per season
Club Members
Approx 1,500 members
Amateur Rugby
Saturdays (visiting teams)
Youth Section
Sundays (visiting teams & families)
Rugby Bookings
RFUW Unique Audience approx 1,500 in 08/09
Touraid: 12 visiting teams, schools and families
Citileague fixtures: teams include BNP Paribas, BP, Nomura, Freshfields,
Lovells
Kingston University Fixtures
Up to 1000 guests per month generated by outside bookings for parties, weddings, conferences, etc
Guests at the Annual Dinner and Summer Ball.

Other footfall

Club Events
Annual Dinner, Summer Ball
Jumping Jacks Visitors
Approx 500 unique visits per week
R&A Hand Car Wash Visitors
Approx 25,000 pa
Outside Bookings
Parties, weddings, conferences, rugby
Up to 1000 guests per month (Christmas Parties etc)

Online

Website

New Esher RUGBY website 2007

 

High traffic site for members, supporters and visitors. Home page, main pages, Sponsors page and Amber pages for Business-2- Business club

Amber pages for Business-2- Business club

  20,000 visits per month.
10,000,000 hits per annum.
           

Esher Rugby website

  News, fixtures, match reports, photos and previews for First XV, 7 other senior sides, youth teams from U7s – U18s.
  Esher Rugby's website displays 156,392 page views via 14,210 unique users per month (Sep 09).
   
Esher Rugby E-mail Newsletter
   
  Regular newsletter to approx 900 subscribers per week that drives traffic to Esher Rugby website; high click-through rate
Effective tool for promotions; highest response rate
   
The Rugby Blog
   
  News features and match previews attracting 20,000 visitors per month
   
VideoJug
   
  Online factual video content – Guide to Rugby. Video clips explaining all aspects of the game. Up to 12,500 views for individual clips
 

 

 

 

 

 

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