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Esher Rugby - Community Network/Business to Business Club Package

Footfall and Online Exposure

	Type		Details		Numbers
Footfall	Members Spectators Opposition visitors Businesses Car wash Jumping Jacks		Rugby members throughout the week, bolstered by significant footfall from other operations		Traffic past and through premises circa 100,000 per week

Exposure to Passing Traffic

OTS 83,000 per week (opportunity to see data taken from roadside 6-sheet opposite Rugby Club)

Rugby match attendances

•	First XV Home Games Average 1000 per game and estimated 6,450 unique visitors per season
•	Club Members Approx 1,500 members
•	Amateur Rugby Saturdays (visiting teams)
•	Youth Section Sundays (visiting teams & families)
•	Rugby Bookings RFUW Unique Audience approx 1,500 in 08/09 Touraid: 12 visiting teams, schools and families Citileague fixtures: teams include BNP Paribas, BP, Nomura, Freshfields, Lovells Kingston University Fixtures
•	Up to 1000 guests per month generated by outside bookings for parties, weddings, conferences, etc
•	Guests at the Annual Dinner and Summer Ball.

Other footfall

•	Club Events Annual Dinner, Summer Ball
•	Jumping Jacks Visitors Approx 500 unique visits per week
•	R&A Hand Car Wash Visitors Approx 25,000 pa
•	Outside Bookings Parties, weddings, conferences, rugby Up to 1000 guests per month (Christmas Parties etc)

Online

Website

New Esher RUGBY website 2007

High traffic site for members, supporters and visitors. Home page, main pages, Sponsors page and Amber pages for Business-2- Business club

Amber pages for Business-2- Business club

20,000 visits per month.
10,000,000 hits per annum.

Esher Rugby website

	News, fixtures, match reports, photos and previews for First XV, 7 other senior sides, youth teams from U7s – U18s.
	Esher Rugby's website displays 156,392 page views via 14,210 unique users per month (Sep 09).

Esher Rugby E-mail Newsletter

	Regular newsletter to approx 900 subscribers per week that drives traffic to Esher Rugby website; high click-through rate Effective tool for promotions; highest response rate

The Rugby Blog

	News features and match previews attracting 20,000 visitors per month

VideoJug

	Online factual video content – Guide to Rugby. Video clips explaining all aspects of the game. Up to 12,500 views for individual clips