Henley Hawks
Aubrey Doran
Marketing Director

Henley RFC appointed Abbotts Advertising and Sponsorship Ltd during October 2004 to assist in managing the commercial opportunities available at Dry Leas, the home of the Henley Hawks, following an extensive exercise to appoint a professional media partner.

The appointment was based on work completed for other professional rugby clubs and also recommendations from those clubs. Consequently a 12-month contract was awarded. Having completed a very successful first year with the club in terms of increasing the sales of perimeter advertising billboards at Dry Leas and increasing the sponsorship revenues at the 12th Henley International Sevens held on Sunday August 7th 2005 a further 3 year contract was awarded to Abbotts.

During the 2005/2006 season, and, despite relegation to National Two, Abbotts have continued the very good work of the 2004/2005 season and further increased sponsorship revenues for the club. Abbotts have continued to build the base of the perimeter billboard advertisers and have worked to sell all of the banner space available on our floodlight pylons as part of our floodlight fund raising scheme to assist in the payment for the floodlights installed at Dry Leas in September 2005.

The club has been impressed with the professionalism and attention to customer service offered to the club in this very competitive national arena.

The association with Abbotts is assisting the club in achieving its commercial goals. The next project Abbotts are engaged with is to work on the sponsorship and advertising opportunities for the 13th Henley International Sevens to be played at Dry Leas on Sunday August 6th 2006.

The club looks forward to a long and rewarding partnership.

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