Worthing RFC - Community Club Partnership Package
Would you value the chance to enjoy a
relationship with a prestigious south coast rugby club
and take full advantage of its great media potential? If
so, Worthing RFC is your natural next port of call, offering
excellent potential for advertisers, sponsors and club
partners alike.
 To understand how Worthing RFC came about,
you have to go back nearly a century to 1920, when a group
of local sportsmen met and formed the club, despite having
no ground or equipment. Various locations over the years
led eventually to its current home in Angmering in 1977.
Later, in 1989 the club amalgamated with the Old Azurians
RFC, founded in 1927 by ex-pupils of Worthing High School
for Boys. A number of Old Azurians RFC are still active
in the Worthing RFC ranks. Over time the club has progressed
by leaps and bounds. It now offers first-class rugby facilities,
is a designated Centre of Excellence for Sussex Rugby and
can boast a flagship first XV, Worthing Raiders, with a
great track record at national level. The club is also
a major force in the community, providing both healthy
sports activities and a vibrant social environment. |
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Community Partnership opportunity
On signing up as a community club partner, you will
be invited to offer an incentive to those associated
with the club: members, supporters, sponsors, players,
staff and other club partners. To reciprocate, we will
give you a comprehensive ‘Community Partnership’ package
comprising: |
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A large pitch-side, pitch-facing
advertising billboard (3,000mm x 1,000mm) in a premium
location, guaranteeing you maximum exposure and community
kudos
In addition, you’ll also be entitled to: |
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Direct access, four times a year, to
the entire club/commercial membership database via an electronic
ehack newsletter, which is also offered as an easy-to-navigate
online magazine – two excellent viewing options for
both Club and commercial members. You will be allocated
space in this online magazine for advertising, advertorials,
editorials, competitions and reader-offers |
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Run regular seminars and workshops,
including ‘Questions and Answers’ opportunities
with our playing, social and corporate members |
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Facilities for displaying promotional
material on match-days, social and corporate events |
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Access to our mini, junior and youth
members (over 500 children are registered to play for the
club) - over 1,000 parents many of which are local company
Directors and business owners with a high disposable income |
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Exclusive access to the club’s
membership database for private mail-shots and promoting
special offers such as additional discounts and incentives |
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Direct access, via networking, to our
corporate partners such as ARGYLL, Mortgages Options, Michael
Jones, Yeomans, Winner Plant Hire and Splash FM to name
but a few |
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Exclusive access to corporate partners
on your company headed paper. An opportunity for offers,
promotions and incentives, which you are free to change
as you see fit – nothing has to be set in stone! |
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Use of the Worthing RFC crest and Raiders
(1st XV) brand, plus action-shot images, in your marketing
and promotional material, including website (artwork is
subject to written sign-off from the club) |
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Your logo, company profile and web link
featured on the club’s official website, ensuring
maximum traffic generation (please consult www.worthingrfc.com) |
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Permission to display your company brochures,
flyers, business cards and other point-of-sale material
strategically within the clubhouse, which is used by over
2,000 visitors per week. Visitors are able to read or take
away your promotional material and then contact your organisation
at a later date |
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Two match-day passes for the whole of
the 2009/10 and 2010/11 seasons |
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Quarterly business networking events,
including refreshments, at the rugby club and other prestigious
local venues |
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Players’ and coaches’ endorsements
including appearances at your corporate events such as
business-networking meetings and exhibitions (subject to
availability) |
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Use of the clubhouse and club facilities
for your own corporate events, meetings and private functions
at heavily discounted/preferential rates |
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The opportunity to purchase tickets
for rugby internationals (subject to availability), including
the Autumn Internationals and RBS 6-Nations Internationals |
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Why should you choose to
sponsor Worthing RFC?
The advantages of becoming a sponsor and club partner
are many and various. Not only will you be supporting
Worthing RFC but, each month, thousands of people will
see your brand at the ground itself and it will also
be visible to the local community at large because of
the club’s high public profile and wide range of
activities. In particular, you will benefit from: |
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Regular local press coverage (Worthing
Gazette & Worthing Herald). On Tuesday evenings, The
Argus and sometimes The West Sussex Gazette |
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Impressive weekly crowd attendances
for 1st XV home fixtures, which can swell to as many as
1500 for high-profile matches such as fixtures against
London Scottish RFC, Richmond RFC and Rosslyn Park RFC. |
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Approximately 30 matches per season
played on the 1st XV pitch, plus around 6 festivals/tournaments. |
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The opportunity to advertise in match-day
programmes – on sale at £3, but often distributed
as part of admission price to those booking pre-match lunches. |
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Further advertising potential in
the:
- League Programme
- Fixture Book
- Festival programmes
- Worthing 7s programme
- TV Screen in clubhouse |
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Additional promotional deals outside
the main package are available on:
- Playing position sponsorship
- League Lunches
- Kit
- Post Protectors
- Man of the match awards
- The club website |
Well used facilities
The club is open seven days a week for social
members and hosts. Average weekly footfall through the club
is around 2000, which ‘one-off’ events like festivals
and tournaments can swell to nearer 3000. This ensures maximum
opportunities for direct marketing exposure and brand awareness.
Many are attracted to the site for both rugby and non-club
rugby activities:
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Tournaments for local schools and Sussex
RFU |
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The annual Cancer Research ‘Run for Life’ |
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Worthing Dynamos Football Club weekend youth football
tournament for several thousand youth football players
accompanied by their friends and family |
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There are business conferences and seminars on around
three days per week, involving several hundred attendees |
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Friday/Saturday evening functions for parties, wedding
receptions and private functions |
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Meetings of local groups or clubs one evening per week |
Overall,
the club provides a fantastic social environment in which
current and ex-players, supporters, sponsors and parents
can celebrate together and preserve the club’s unique “play hard,
play fair and let’s share a drink afterwards” culture.
For more information on these packages, please Contact
Us now.
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